A Brand Audit for the Independent Commission Against Corruption

Independent Commission Against Corruption (ICAC)

2013-2014

The study aimed to discover and assess the brand positioning of ICAC as compared to other public organisations; and discover and assess the brand awareness, image (including personality and emotional connection) and loyalty of ICAC brand among different gender, age and socio-economic groups. Policy 21 is responsible for conducting 1,500 telephone interviews and 10 focus group discussions.